Project Overview
Whinny & Mane Horse Sanctuary is a nonprofit equine rescue dedicated to providing refuge for unwanted and unadoptable wild horses while preparing young horses for adoption. The goal of this project was to expand the sanctuary’s social media presence beyond Facebook and create a more consistent visual presence that could reach a larger and more diverse audience. The campaign was designed to increase awareness of the organization, support fundraising efforts, and encourage people to donate or volunteer.
I developed a series of social media graphics using authentic horse photography, the sanctuary’s existing visual identity, and action-oriented messaging. The campaign targeted adults ages 35–65 across the United States and Canada who are sympathetic to animal rescue and motivated by emotional storytelling. The final designs used the established earth-tone color palette, typography, logo, and imagery guidelines to create a consistent and compassionate campaign across social platforms.
Campaign Mood Boards
Social Media Assets
Instagram Post
Twitter Post
Facebook Post
My Design Process
Step One: Empathize
Researched Whinny & Mane’s mission, audience, and need to expand beyond Facebook to reach a larger audience through social media.
Step Two: Define
Established the campaign goals of increasing awareness, supporting fundraising, and encouraging audiences to donate or volunteer.
Step Three: Ideate
Explored horse photography, typography, color, textures, and calls to action to create an emotional and approachable campaign.
Step Four: Prototype
Developed multiple social media concepts using the sanctuary’s established logo, earth-tone palette, typography, imagery, and visual guidelines.
Step Five: Test
Refined the designs for readability, hierarchy, emotional impact, and brand consistency across the campaign.
Client Brief
https://acrobat.adobe.com/id/urn:aaid:sc:US:6b99a951-00d6-4a5f-b47b-3c0e4c7414c3
Client Brand Guidelines
https://acrobat.adobe.com/id/urn:aaid:sc:US:25060ec5-db95-4ad9-982f-2c757b18a518